On the Waterfront Rockford Illinois
Rockford Illinois Music Festival
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On the Waterfront 2009

On the Waterfront presented by Associated Bank
announces Charlie Daniels Band to kick off 2009 Festival. learn more>

Charlie Daniels Band


A big thank you to ... everyone who attended the Festival,
our sponsors and donors,
our media partners
and we look forward to seeing you soon!


We can't wait to see you at our 26th celebration!

On the Waterfront Festival at Myspace


Miller Light Great LawnMiller Lite Great Lawn

The Miller Lite Great Lawn has a reserved seating section and a general admission seating area. Seats within the reserved seating area provide an up close view with a reserved seat; all reserved seats are purchased with a ticket through the MetroCentre Ticket Outlets.

General admission seating is considered the back lawn area behind the reserved seating. Tickets are required for general admission on Thursday for the Opening Night Concert - admission tickets are not valid until Friday. Access to the back lawn area is by Festival button Friday - Sunday. Picnic tables are available in the back lawn, and patrons can bring their own lawn chairs. Coolers are not permitted.

NOTE: You do not need a Festival Admission Ticket to be admitted to the reserved seating section of the Miller Lite Great Lawn in Davis Park; your reserved seat ticket for that night's concert will allow you into to the Miller Lite Great Lawn and Verizon Wireless Left Bank Stage venues. You do need an admission button or wristband to access the general admission area of the Miller Lite Great Lawn and for all other Festival venues.

Although the On the Waterfront Inc. has taken all reasonable care that the information on this site is accurate at the time of publication, it is for general information purposes only and no representation or guarantee, expressed or implied, is made as to accuracy, reliability or completeness. On the Waterfront, Inc. reserves the right to change information, locations and event times without prior notification.

StyxStyx

Thursday, August 28th
Presented by 96.7 the Eagle
The Eagle

Montgomery GentryMontgomery Gentry

Friday, August 29th
Presented by 98.5 Rockford's Country
Rockfords Country

Vanessa HudgensVanessa Hudgens

Saturday Afternoon, August 30th
Presented by 97ZOK
WZOK


Los Lonely BoysDave Barnes

Saturday Night, August 30th
Presented by 97ZOK
WZOK


Los Lonely Boys

Saturday Night, August 30th
Presented by 97ZOK
WZOK


Puddle of MuddFinger Eleven

Sunday, August 31, 2008
Presented by WXRX
WXRX


Puddle of Mudd

Sunday, August 31, 2008
Presented by WXRX
WXRX

Thursday, August 28th 2008

  GREAT LAWN VERIZON WIRELESS LEFT BANK  presented by WNIU/WNIJ CENTER STAGE presented by Rasmussen College & Q98.5 OASIS presented by MedicineMan

announcement coming soon

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STREET STROLLING:

Although the On the Waterfront Inc. has taken all reasonable care that the information on this site is accurate at the time of publication, it is for general information purposes only and no representation or guarantee, expressed or implied, is made as to accuracy, reliability or completeness. On the Waterfront, Inc. reserves the right to change information, locations and event times without prior notification.

Friday August 29th, 2008

  GREAT LAWN VERIZON WIRELESS LEFT BANK  presented by WNIU/WNIJ CENTER STAGE presented by Rasmussen College & Q98.5 OASIS presented by MedicineMan

announcement coming soon

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STREET STROLLING:

Although the On the Waterfront Inc. has taken all reasonable care that the information on this site is accurate at the time of publication, it is for general information purposes only and no representation or guarantee, expressed or implied, is made as to accuracy, reliability or completeness. On the Waterfront, Inc. reserves the right to change information, locations and event times without prior notification.

Saturday August 30th, 2008

  GREAT LAWN VERIZON WIRELESS LEFT BANK  presented by WNIU/WNIJ CENTER STAGE presented by Rasmussen College & Q98.5 OASIS presented by MedicineMan

announcement coming soon

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Although the On the Waterfront Inc. has taken all reasonable care that the information on this site is accurate at the time of publication, it is for general information purposes only and no representation or guarantee, expressed or implied, is made as to accuracy, reliability or completeness. On the Waterfront, Inc. reserves the right to change information, locations and event times without prior notification.

Sunday August 31st, 2008

 

GREAT LAWN VERIZON WIRELESS LEFT BANK  presented by WNIU/WNIJ CENTER STAGE presented by Rasmussen College & Q98.5 OASIS presented by MedicineMan

announcement coming soon

11:00am          
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Although the On the Waterfront Inc. has taken all reasonable care that the information on this site is accurate at the time of publication, it is for general information purposes only and no representation or guarantee, expressed or implied, is made as to accuracy, reliability or completeness. On the Waterfront, Inc. reserves the right to change information, locations and event times without prior notification.

Attractions


Emerging Artists Competition

Guzzardo MusicNew this year!! Guzzardo Performance Music is looking for bands to compete in this summer’s Emerging Artist Competition. Anyone can enter as long as they have original music to submit.

First round: A total of 24 bands will be selected to compete on (3) separate weekends at the Rock Box (317 W. Jefferson St. Rockford, IL). Each band will play a 20-30 minute set. (9) bands will be chosen to move on to the second round.

Second round: Each band will be allowed to play no more than a 20 minute set. (3) bands will compete at the Taste of Rockford Festival June 14 th with (1) winner. (3) bands will compete at Hot Fest August 8 th & 9 th with (1) winner. (3) bands will compete at Cherry Valley Days, August 23 rd with (1) winner. The winners from each of these festivals (3) total will move on to the final round.

Final round: Each band will be allowed to play no more than a 20 minute set. (3) bands will compete Labor Day weekend August 29 th-31 st at the On the Waterfront Festival presented by Associated Bank in downtown Rockford to determine (1) grand prize winner. The bands will be judged in the final round by celebrity judges including Jerry Only from The Misfits and Brad Elvis from The Romantics.

Rules for submitting:

To enter you must stop by Guzzardo Performance Music at 3010 Charles St., Rockford, Illinois and complete an entry form and include (1) CD, cassette, or DVD with EXACTLY (3) originally composed songs of good recording quality. No cover music will be accepted. Please make sure that your submission has your band name written on it. All genres of music are welcome, and there are no age limitations for artists or band members. Deadline for submissions will be May 29 th, 2008. Emerging Artists Competition.

2008 Festival Fan Club

2008 Festival Fan ClubA limited number of upgraded tickets are available for the ultimate festival experience. Spend your weekend being treated to exclusive amenities that only you, a member of the Festival Fan Club will enjoy. Your Fan Club membership includes:

  • Skybox experience for 2 separate nights in the Oasis or Country stage venues on the evenings of your choice (first come first served, based on availability).
  • Special merchandise discounts in the festival store.
  • VIP shirt, credentials and lanyard.
  • Your choice of a beer or wine tasting one afternoon in the Admiral’s club.
  • VIP Parking
  • 1 Lawn Ticket to Thursday night’s concert
  • $20 in Food & Beverage Tickets

Get your individual tickets today for $250 by calling the Waterfront office, 815.964.4388 or purchase online in the Festival store.

Festival Jazz BrunchFestival Jazz Brunch

On the Waterfront brings a taste of New Orleans to the Jazz stage with a traditional Jazz Brunch on Sunday. Step into the French Quarter themed area and enjoy traditional New Orleans cuisine. Admssion to the brunch is $35 in advance only and includes a one-day Festival wristband. Call the On the Waterfront office for tickets at 815.964.4388 or purchase online in the Festival Store.

 

Adventure Alley

Once again, inflatables will be available for the kid in all of us. An interesting array including the Bungee Pull and the Giant Slide beckon your inner child to come out and play. Don’t miss the great fun! Located on the upper level of the Water Street parking ramp.

 

Skybox ExperienceSkybox Experience

Far from the maddening crowds with the best view of the performers at the Oasis and Rock River Ford Country stages is where you will find yourself with the new skybox experience. Elevated above the crowd, these exclusive outdoor skyboxes can accommodate 40 guests and provide a private party setting with a multitude of amenities including a one-day Festival wristband, 2 drink tickets, complimentary soda and water, snacks and a private patio with rest facility. Get your individual tickets today for $40 by calling the Waterfront office, 815.964.4388 or purchase online in the Festival store.

 

Carnivals

Produced by Skinners Amusements, Inc.

On the Waterfront features two fantastic carnivals for all ages. Both of the carnivals close 15 minutes prior to festival closing.

Located at Jefferson and Madison at the Riverview Ice House, this carnival is geared for teens and adults and features thrilling rides like the Zipper, Orient Express coaster as well as a traditional Ferris Wheel.


Located at N. Water and Short Jefferson, this carnival is geared for younger children and features favorites like the tilt-a-whirl, merry-go-round, roller coaster, parachute drop and many more.

Dock Dogs

Back by popular demand! Who says dogs can't fly?! As seen on Good Morning, America and ESPN, Dock Dogs competition promises to be as exciting for the spectators as it is for the competitors. These Truly amazing dogs with jet-propelled hindquarters compete for Divisional Finals in their first-ever performance at OTW. Don't miss the amazing competition all daylight hours of the festival!

Hole in One

Tee up at the On the Waterfront Hole in One Shoot-Out and win a fabulous grand prize from Lou Bachrodt Auto Mall! Tee up at the Oasis Stage and aim for the green located on a pontoon floating in the Rock River. Open to all amateur golfers age 18 and over all festival hours until dark. FORE!

ComEd Kid’s Castle

ComEdSponsored by ComEd

The Festival's most popular children's attraction returns this year! Children under 12 can take part in over 30 interactive and make-and-take activities. New this year, Lowe's Home Improvement will teach young carpenters how to build bat houses, butterfly houses, napkin holders, sailboats, etc. Each child receives a Lowe's apron and a badge accompanied with a certificate of completion. Also, Watch Billy the Balloon Guy twist balloons into your favorite toy or animal. Play Bingo with the other kids, learn to mini putt and you can even create a masterpiece with stamp art! Don't forget to listen to all the fascinating stories read by the Rockford Public Library team, and enjoy entertainment on the Amcore Kids Court Stage with performances during Kids Castle hours. See ya there!  

Coordinated by ComEd and On the Waterfront, the Kid's Castle is located in the Wyman and Elm Street parking deck and is open Saturday and Sunday from Festival open until 6:00 pm. Activities will be provided by several Rockford businesses and organizations. The Kids' Castle is a smoke-free and alcohol-free environment.

United States Military

Meet our men and women in uniform as the Army Reserves, the Illinois Army National Guard, and the United States Marine Corps join us at this year's festival. View their displays, see their vehicles and equipment, participate in their obstacle courses, and have youth face painted in camouflage. Located on the banks of the Rock River just behind the Rockford Public Library off of Wyman Street.

Little Italy Backstage Club

Backstage Club

Plans are well underway for the 2008 On the Waterfront Festival presented by Associated Bank. We are inviting you to join us at the truly authentic experience of Italy -D'Agento at the Waterfront Backstage Club!

This year, The Backstage Club will bring to life the romance and beauty of Italy, by transforming the Lorden Building into the finest destination getaway you'll find this close to home! Memories will be made (and perhaps forgotten!) as you stroll through the rustic old country and out-of-this world entertainment venues found in D'Agento.

Club members can let loose and have a great time with complimentary food from some of Rockford’s finest restaurants, comfortable seating, and a full cash bar. Plus, it's the "closest place to the stars" on the Miller Lite Great Lawn stage where you'll get a "birds-eye view" of the Miller Lite Great Lawn headliners. Limited membership packages are available for $185. Each package includes two festival admission tickets, full access for two all weekend long, food samplings, give-a-ways and much more. For information on reservations call 815-964-4388 or visit our store. We look forward to seeing you there!

Urban Street Market

Shop the weekend away at this unique collection of outdoor vendors. The Urban Street Market is filled with colorful booths overflowing with art, jewelry, clothing, carvings and other rare finds from exotic locales from all over the world. Located on East State Street.

Yacht ClubYacht Club

Looking for VIP treatment all weekend long? Kick back and enjoy your VIP status in Waterfront's members-only club, the Yacht Club, located on the east side of the Miller Lite Great Lawn near the beautiful Rock River.

For just $75 per person, Yacht Club members will get a variety of amenities including a tented, roped off private area with tables and chairs, an hors d'oeuvres buffet served each night at 7:00 pm, a full cash bar and complimentary snacks, private port-o-lets and sink, a special commemorative members-only souvenir cup, and one Festival admission ticket. All that for just over $18 per day! Yacht Club is the best way to upgrade your festival experience.

Only 100 memberships are available, so get yours before we sell out! The Yacht Club is open Thursday through Sunday from 6:00 p.m. until Festival close. Purchase your Yacht Club membership online in the Festival Store or call 815-964-4388.

About On the Waterfront's Food

Food

With nearly 40 food vendors throughout the Festival, there's sure to be something to tempt your tastebuds! In fact, the plethora of Festival treats is one of the top reasons people make On the Waterfront Festival presented by Associated Bank part of their Labor Day plans. Tired of cooking? Let our fabulous not-for-profit organizations and commercial food vendors do the cooking for you and bring your family and friends down to the Festival for sweet and savory, mouth-watering delights!

Pepsi, the Official Soft Drink of On the Waterfront, has booths throughout the Festival where you can purchase soft drinks, juice, and water. There are also beer tents located in many of the stage venues where you can buy a cold beer or other alcoholic beverages including a variety of wines. Each music venue has a variety of food and beverage booths.

All of the Pepsi booths and beer tents are staffed by local not-for-profit organizations. You may purchase food and beverages with 50-cent tickets, which are available throughout the Festival grounds at OTW ticket booths which are also staffed by local not-for-profit organizations. Since 1986, area not-for-profit groups have raised $9.1 million at On the Waterfront! By purchasing tickets, food, and beverages, you are supporting our volunteering not-for-profit partners. Thank you for your contribution in giving back to the Rockford community!

Click on the stage name below for more info

Miller Lite Great Lawn
Miller Lite Great Lawn ORGANIZATION FOOD DESCRIPTION PRICE TICKETS
Famous Dave's Corn Bread - Sample Size $1.00 2
Famous Dave's Wilbur Beans $1.00 2
Famous Dave's Naked Chicken Wings $4.00 8
Famous Dave's Beef Jerky $5.00 10
Famous Dave's Hot Link Sandwich $5.00 10
Famous Dave's Rib Tips $5.00 10
Famous Dave's Chicken Sandwich $6.00 12
Famous Dave's Chopped Pork Sandwich $6.00 12
LT Catering Popcorn $2.00 4
LT Catering Pizza $3.50 7
LT Catering Bacon Wrapped Scallops - Sample Size $3.00 6
LT Catering Bacon Wrapped Scallops - Full Size $6.00 12
LT Catering Nachos $3.50 7
LT Catering Hot Dog $3.50 7
LT Catering Hamburger $4.00 8
LT Catering Cheeseburger $4.50 9
LT Catering Italian Beef $5.50 11
Country Stage presented by Rasmussen College
Country Stage presented by Q98.5 ORGANIZATION FOOD DESCRIPTION PRICE TICKETS
Boy Scout Troop 411 Elephant Ear Plain $3.00 6
Boy Scout Troop 411 Elephant Ear w/Cinnamon & Sugar $3.50 7
Boy Scout Troop 411 Elephant Ear w/Powdered Sugar $3.50 7
Boy Scout Troop 411 Elephant Ear w/Apple or Cherry $4.00

8

Boy Scout Troop 411 Cheese Pizza $3.00 6
Boy Scout Troop 411 Pepperoni Pizza $3.50 7
Char Boys Grill Cafe' Homemade Chips $2.00 4
Char Boys Grill Cafe' Barbeque Wings $5.00 10
Char Boys Grill Cafe' Jerk Wings w/Barbeque Sauce $6.00 12
Char Boys Grill Cafe' Chicken Strips $6.00 12
Char Boys Grill Cafe' Ribs $6.50 13
Genoa's Italian Concessions Fries $3.00 6
Genoa's Italian Concessions Hamburger - Sample Size $3.00 6
Genoa's Italian Concessions Hot Dog $3.00 6
Genoa's Italian Concessions Corn Dog $4.00 8
Genoa's Italian Concessions Nachos $4.00 8
Genoa's Italian Concessions Cheese Fries $5.00 10
Genoa's Italian Concessions Fried Calamari $5.00 10
Genoa's Italian Concessions Onion Rings $5.00 10
Genoa's Italian Concessions Mozzarella Sitcks $5.00 10
Genoa's Italian Concessions Chicken Strips $5.00 10
Genoa's Italian Concessions Cheese Burger $5.00 10
Genoa's Italian Concessions Cajun Burger $5.00 10
Genoa's Italian Concessions Bratwurst $6.00 12
Genoa's Italian Concessons Double Cheese Burger $7.00 14
Genoa's Italian Concessions Italian Sausage $8.00 16

Genoa's Italian Concessions

Italian Beef $11.00 22
Genoa's Italian Concessions Italian Ice w/Real Lemon $4.00 8
Hawkins Concessions Seafood Combination $6.00 12
Hawkins Concessions Gyro $3.50 7
Hawkins Concessions Turkey Leg $3.50 7
Hawkins Concessions Shish Kebab $3.00 6
Hawkins Concessions Greek Salad $3.00 6
Lung Fung Combination Egg Roll $1.50 3
Lung Fung Crab Rangoons - 5 pieces $5.00 10
Lung Fung Fried Chicken Wings - 4 pieces $5.00 10
Lung Fung Teriyaki Chicken on a Stick - 4 skewers $5.00 10
Lung Fung Orange Chicken w/Fried Rice $7.50 15
Lung Fung Sweet & Sour Chicken w/Fried Rice $7.50 15
Lung Fung Fresh Fruit Smoothie $4.50 9
Noah's Ark Assorted Candies    
Noah's Ark Popcorn    
Noah's Ark Dill Pickle - Whole    
Noah's Ark Boneless Pork Chop Sandwich    
Verizon Wireless Left Bank
Verizon
VERIZON WIRELESS LEFT BANK
presented by WNIU/WNIJ
ORGANIZATION FOOD DESCRIPTION PRICE TICKETS
Beth Eden Church Fried Cheese Curds - Small $3.50 7
Beth Eden Church Fried Cheese Curds - Large $5.50 11
Beth Eden Church Hot Turkey & Cheese Sandwich $3.50 7
Beth Eden Church Pulled Pork Sandwich $4.00 8
Beth Eden Church Raspberry Lemonade-8oz $0.50 1
Beth Eden Church Raspberry Lemonade-16oz $1.50 3
CHIP Alumni Watermelon on a Stick $1.00 2
CHIP Alumni Santa Fe Beans $2.50 5
CHIP Alumni No Road Kill BBQ $4.00 8
CHIP Alumni Dry BBQ Base $5.00 10
Mary's Market Cheese Nachos $3.50 7
Mary's Market Pot Roast Sandwich - Sample Size $3.50 7
Mary's Market Pulled Pork Sandwich - Sample Size $4.00 8
Mary's Market Waling Taco $4.00 8
Mary's Market Pot Roast Sandwich - Full Size $6.00 12
Mary's Market Pulled Pork Sandwich - Full Size $6.00 12
Mediterranean Cuisine Chicken Devine $7.50 15
Mediterranean Cuisine Gyros Deluxe $7.50 15
Mediterranean Cuisine Butterfly Fries $5.50 11
Mediterranean Cuisine Lemonade - 16 oz $3.00 6
Mediterranean Cuisine Lemonade - 24 oz $4.50 9
Oasis Stage
OASIS presented by MedicineMan, Inc. ORGANIZATION FOOD DESCRIPTION PRICE TICKETS
Chicago Classics 12" Jumbo Beer Brat $9.00 18
Chicago Classics Butterfly Chips $9.00 18
Chicago Classics Butterfly Chips w/Cheese $9.00 18
Chicago Classics Curly "Q" Fries $8.00 16
Chicago Classics French Fries $6.00 12
Chicago Classics Cheese Fries $7.00 14
Chicago Classics Fruit Smoothie-Jumbo $7.50 15
Chicago Classics Fruit Smoothie-Large $6.50 13
Chicago Classics Giant Italian Beef $9.00 18
Chicago Classics Handcut Onion Rings $8.00 16
Chicago Classics Jalapeno Poppers $9.00 18
Chicago Classics Jumbo Cheeseburger/Fries $9.00 18
Chicago Classics Jumbo Corn Dog $8.00 16
Chicago Classics Jumbo Soft Pretzel w/ Cheese $7.50 15
Chicago Classics Orange Creamsicle Float-Jumbo $7.50 15
Chicago Classics Orange Creamsicle Float-Large $6.50 13
Chicago Classics Beef Steak Taco $8.00 16
Chicago Classics Jumbo Toasted Ravioli $9.00 18
Chicago Classics Chicken Nuggets w/Fries $9.00 18
Chicago Classics Hot Buttered Corn on Cobb $3.00 6
Christian Life Booster Club Popcorn $1.00 2
Christian Life Booster Club Ice Cream $2.00 4
Christian Life Booster Club Jumbo Hotdog $3.50 7
Christian Life Booster Club Pot Roast Sandwich $5.00 10
Christian Life Booster Club Coffee - 12 oz. $1.00 2
Christian Life Booster Club Lemonade - 16 oz. $1.50 3
Italian Ice and More Italian Ice - Small $3.00 6
Italian Ice and More Italian Ice - Medium $4.00 8
Italian Ice and More Italian Ice - Large $5.00 10
Italian Ice and More Nachos w/Cheese $3.00 6
The Arc of Winnebago, Boone & Ogle Counties Cannoli $2.50 5
The Arc of Winnebago, Boone & Ogle Counties Elephant Ear $4.00 8
The Arc of Winnebago, Boone & Ogle Counties Elephant Ear w/Toppings $5.50 11
The Arc of Winnebago, Boone & Ogle Counties Pizza - Slice $2.50 5
The Arc of Winnebago, Boone & Ogle Counties Pizza - Whole $16.50 33
The Arc of Winnebago, Boone & Ogle Counties Coffee $1.50 3
The Arc of Winnebago, Boone & Ogle Counties Lemonade - 22 oz. $2.00 4
The Arc of Winnebago, Boone & Ogle Counties Lemonade - 32 oz. $3.00 6
Mo Beans Expresso Funnel Balls $5.00 10
Mo Beans Expresso Coffee $2.00 4
Mo Beans Expresso Italian Soda $3.00 6
Mo Beans Expresso Hot Latte $4.00 8
Mo Beans Expresso Iced Coffee $4.50 9
Mo Beans Expresso Iced Latte $4.50 9
Mo Beans Expresso Granita $4.50 9
Mt. Calvary Church BBQ Rib Tip Sample $3.50 7
Mt. Calvary Church Barbeque Chicken $5.00 10
Mt. Calvary Church BBQ Rib Tips $7.00 14
Jazz R&B Stage
Jazz R&B Stage ORGANIZATION FOOD DESCRIPTION PRICE TICKETS
Blackhawk Orchid Society Dill Pickle $1.00 2
Blackhawk Orchid Society Roasted Sweet Corn $2.50 5
Blackhawk Orchid Society Baked White Potato $3.50 7
Blackhawk Orchid Society Baked Sweet Potato $3.50 7
Culver's Butter Burger w/Chips $5.00 10
Culver's Cheeseburger w/Chips $5.00 10
Culver's Chicken Tenders $5.00 10
Culver's Concrete Mixer $4.00 8
Culver's Girl Scout Mint Dish $3.50 7
Culver's Lemon Ice Smoothie $4.00 8
East High School Booster Club Apple Fritter Sampler $0.50 1
East High School Booster Club Apple Fritter $2.00 4
East High School Booster Club Apple Fritter Ala mode $2.50 5
East High School Booster Club Caramel Apple Sundae $2.50 5
Illinois Growth Enterprises/Papa Johns Chicken on a Stick $1.00 2
Illinois Growth Enterprises/Papa Johns Sausage Pizza Slice $3.00 6
Illinois Growth Enterprises/Papa Johns Cheese or Pepperoni Pizza Slice $3.00 6
Illinois Growth Enterprises/Papa Johns Elephant Ear w/Powdered Sugar $4.00 8
Illinois Growth Enterprises/Papa Johns Elephant Ear w/Cinnamon & Sugar $4.00 8
Illinois Growth Enterprises/Papa Johns Elephant Ear w/Fruit Topping $5.00 10
Lyric Live Entertainment & Dining Ribs & Fries $7.00 14
Lyric Live Entertainment & Dining Catfish & Fries $7.00 14
Lyric Live Entertainment & Dining Shrmip & Fries $5.50 11
Lyric Live Entertainment & Dining French Fries $1.50 3
Lyric Live Entertainment & Dining Shrimp Basket - Sample Size $2.50 5
Lyric Live Entertainment & Dining Smoothie $3.00 6
River City Sweet Adelines Hot Dog $2.00 4
River City Sweet Adelines Chili Dog $2.50 5
River City Seet Adelines Marinated Mushrooms $4.50 9
Rockford Detachment Marine Corps League Lemonade - 8 oz. $1.00 2
Rockford Detachment Marine Corps League Popcorn $1.00 2
Rockford Detachment Marine Corps League Sausage - Sample Size $1.50 3
Rockford Detachment Marine Corps League Polish Sausaage Sandwich $3.00 6
Rockford Detachment Marine Corps League Steak Sandwich $4.50 9
Rocvale Children's Home Jumbo Corn Dog $4.00 8
Rocvale Children's Home Super Jumbo Corn Dog $6.00 12
Rocvale Children's Home Fresh Squeezed Lemonade - Small $3.00 6
Rocvale Children's Home Fresh Squeezed Lemonage - Large $5.00 10
Winnebago County Pork Producers Butterfly Pork Chop Sandwich $3.50 7
Winnebago County Pork Producers Pork Spice - 12 oz Bottle $4.00 8
RRStar.com Ethnic Stage
Rockford Register Star Ethnic Stage presented by Pepsi ORGANIZATION FOOD DESCRIPTION PRICE TICKETS
Deliverance Crusaders Church French Fries $2.00 4
Deliverance Crusaders Church Cheese Fries $2.50 5
Deliverance Crusaders Church BBQ Fries $2.50 5
Deliverence Crusaders Church BBQ Pork Rib Sandwich $6.00 12
Deliverance Crusaders Church BBQ Sandwich w/Fries $8.50 17
Edward's Dance Booster Club Fried Candy Bar or Oreo $1.50 3
Edward's Dance Booster Club Nachos w/Toppings $3.00 6
Edward's Dance Booster Club Italian Sausage w/Peppers & Onions $5.00 10
Edward's Dance Booster Club Italian Beef w/Peppers & Onions $5.00 10
Fiesta Hispana Tacos $3.00 6
Fiesta Hispana Walking Tacos $3.00 6
Fiesta Hispana Any 2 Food Items $5.00 10
Fiesta Hispana Lemonade - 12 oz. $1.00 2
Lao Evangelical Free Church Chicken Egg Roll $1.50 3
Lao Evangelical Free Church Crab Rangoons - 3 Pieces $2.50 5
Lao Evangelical Free Church Chicken Pad Thai $4.00 8
Lao Evangelical Free Church Vegetable Fried Rice $4.00 8
Lao Evangelical Free Church Bubble Tea Smoothie $4.00 8
Lao Evangelical Free Church Lao Iced Coffee $4.00 8
Milos Food Service Baklava $2.00 8
Milos Food Service Greek Salad $6.00 12
Milos Food Service Gyros $7.00 14
Milos Food Service Shish Ka Bob $7.00 14
Milos Food Service Sample Platter $10.00 20
Milos Food Service Seafood Combination $10.00 20
St. Stanislaus Kostka Church Perogie Pie $0.00 2
St. Stanislaus Kostka Church Potato Pancake w/Applesauce or Sour Cream $1.50 3
St. Stanislaus Kostka Church Smoked Polish Sausage w/Saurkraut $4.50 9
St. Stanislaus Kostka Church Coffee - 8 oz. $1.00 2
St. Stanislaus Kostka Church Lemonade - 12 oz. $1.00 2
Carnival East
Carnival East ORGANIZATION FOOD DESCRIPTION PRICE TICKETS
Skinner-Metro-Bev's Popcorn $3.00 6
Skinner-Metro-Bev's Cheese Popcorn $3.00 6
Skinner-Metro-Bev's Carmel Corn $3.00 6
Skinner-Metro-Bev's Cotton Candy $3.50 7
Skinner-Metro-Bev's Bagged Cotton Candy $6.00 12
Skinner-Metro-Bev's Lemonade - Small $1.50 3
Skinner-Metro-Bev's Lemonade - Large $4.00 8
Skinner-Metro-Bev's Lemonade - Mug $2.00 4
Skinner-Metro-Bev's Sno Cone $3.00 6
Skinner-Metro-Mary's Pizza by the Slice $3.00 6
Skinner-Metro-Mary's Pretzel $3.00 6
Skinner-Metro-Mary's Nachos $3.00 6
Skinner-Metro-Mary's Lemonade - Small $3.00 6
Skinner-Metro-Mary's Lemonade - Large $5.00 10
Ice House
Ice House ORGANIZATION FOOD DESCRIPTION PRICE TICKETS
Skinner-Renate Skinner Hot Dog $3.00 6
Skinner-Renate Skinner Corn Dog $3.00 6
Skinner-Renate Skinner Frozen Drink $3.00 6
Skinner-Renate Skinner Funnel Cake $4.50 9
Skinner-Renate Skinner Funnel Cake w/Toppings $5.00 10
Street Market
Street Market ORGANIZATION FOOD DESCRIPTION PRICE TICKETS
Cinnamon Roasted Nuts- Cinnamon Roasted Almonds - Regular $7.00 14
Cinnamon Roasted Nuts Cinnamon Roasted Almonds - Snack $3.50 7
Cinnamon Roasted Nuts Cinnamon Roasted Pecans - Regular $7.00 14
Cinnamon Roasted Nuts Cinnamon Roasted Pecans - Snack $3.50 7
Country Time Kettle Corn Kettle Korn - Small $4.00 8
Country Time Kettle Corn Kettle Korn - Medium $6.00 12
Country Time Kettle Corn Kettle Korn - Large 10.00 20
Country Time Kettle Corn Fresh Squeezed Lemonade $4.00 8
Country Time Kettle Corn Lemonade Refills All Day $2.00 4
Country Time Kettle Corn SnoCones $2.00 4
Dippin' Dots Ice Cream - Sample Size $3.00 6
Dippin' Dots Ice Cream - Small Cup $4.00 8
Dippin' Dots Ice Cream - Medium Cup $5.00 10
Dippin Dots Ice Cream - Large Cup $7.00 14
Green County Welcome Center Cream Puff $3.00 6
Green County Welcome Center Turtle Cream Puff $4.00 8
Oak Ridge Ranch Hamburger $3.50 7
Oak Ridge Ranch Cheeseburger $4.00 8
Oak Ridge Ranch Giant Pork Tenderloin $5.00 10
Oak Ridge Ranch Corn Dog $3.50 7
Oak Ridge Ranch Bratwurst $3.50 7
Oak Ridge Ranch Hot Dog $2.50 5
Oak Ridge Ranch Curly Fries $4.00 8
Oak Ridge Ranch Cheese Fries $4.50 9
Oak Ridge Ranch Curly Fries w/ Cheese & Bacon Bits $5.00 10
Oak Ridge Ranch Funnel Cake $5.00 10
Oak Ridge Ranch Macho Nachos w/Chili & Cheese $5.00 10
Oak Ridge Ranch Nachos w/Cheese $5.00 10
Oak Ridge Ranch Lemonade Shakeup $5.00 10
Oak Ridge Ranch Coffee - 16 oz. $1.50 3
Oak Ridge Ranch - Apple Dumpling Trailer Hot Apple Dumpling w/Ice Cream $5.00 10
Oak Ridge Ranch - Apple Dumpling Trailer Berry Cobbler w/Ice Cream $5.00 10
Oak Ridge Ranch - Apple Dumpling Trailer Root Beer Float $3.50 7
Oak Ridge Ranch - Apple Dumpling Trailer Fruit Slush $2.50 5
Oak Ridge Ranch - Apple Dumpling Trailer Hot Fudge Sundae $4.00 8
River District Association Chocolate Soft Serve - Small $2.00 4
River District Association Chocolate Soft Serve - Large $3.50 7
River District Association Vanilla Soft Serve - Small $2.00 4
River District Association Vanilla Soft Serve - Large $3.50 7
River District Association Twist Soft Serve - Small $2.00 4
River District Association Twist Soft Serve - Large $3.50 7
River District Association Root Beer Float $3.50 7
Walter Lawson/R McKinney Fresh Squeezed Lemonade - Small $3.00 6
Walter Lawson/R McKinney Fresh Squeezed Lemonade - Large $5.00 10
Walter Lawson/R McKinney Jumbo Corn Dog $5.00 10
Walter Lawson/R McKinney Super Jumbo Corn Dog $6.00 12
Walter Lawson/R McKinney Funnel Cake $5.00 10

Special Events


WATERFRONT 5K

Sponsored by Ken Bennett & Associates, Ltd, Midwest Life and Health Group and Suby VonHayden & Associates, S.C .
Saturday, August 30
Day of registration begins at 6:30 a.m.
Race at 8 a.m.

Race along the Rock River in the 15th annual Waterfront 5K! Registration is Saturday morning at 6:30 AM, with the race beginning at 8:00 AM. Cash prizes will be awarded to the top 3 male and female runners in the 5K race, as well as the top male and female "master" runners. Call 815-964-4388 to request a race packet, or pick one up at the YMCA Log Lodge from 2:00 PM to 7:00 PM Friday, August 29, 2008.

Kid’s ¼ Mile Fun Run

Saturday, August 30th
9:00 a.m.

Immediately following the Waterfront 5K at the Trolley Station near the Riverview Ice House. Free registration from 8:15 a.m. to 8:50 a.m. the day of the race at the Trolley Station.

Midway Madness

Saturday August 30 and Sunday, August 31
11:30 a.m. to 2 p.m.


All carnival rides and inflatable activities are just two tickets or $1.00 per ride!!! You can't beat it!

Ski Broncs

Saturday August 30 and Sunday, August 31
Noon, 3 p.m. and 6 p.m. each day.
Come and see Rockford's own Ski Broncs perform awesome stunts in the beautiful Rock River. Grab a quiet spot on the shore for any of the weekend performances. The champion Ski Broncs will perform three times on Saturday and Sunday at noon, 3:00PM and 6:00PM. A real crowd-pleaser!

Rockford Chariots Wheelchair Basketball

Saturday, August 30 - 1p.m. and 3 p.m.
Sunday, August 31 - 3 p.m.


Established in 1986, the Rockford Chariots Wheelchair Athletic Association works to provide programs for developing the athletic potential of individuals with lower limb impairments. These gifted athletes compete against local celebrities and city officials in a long-standing and friendly rivalry which goes back many years. Exhibition games are Saturday at 1p.m. and 3p.m. and Sunday at 3p.m. on West State Street just west of Wyman. Come watch this hilarious rivalry unfold yet another year!

Winnovation

Winnovation, Winnebago's High School Robotics Team, invites you to see FIRST Robotics in action on Sunday, Aug. 31, noon-2:30pm at On The Waterfront. The playing field will be set up on State St. near Wyman. Teams coming include: Fond du Lac, WI "Fondy Fire", Sussex, WI "Charger Robotics", Freeport "Metalheads", Oregon "Robohawks", Rockford "Robotics", Oswego "Gear It Forward", and Winnebago "Winnovation". Hopefully we'll see "Chicago Knights". Teams will be playing with robots they built in six weeks to compete in USFIRST competitions back in March. We are excited to showcase our teams and their robots at On The Waterfront!!! Hope you can join us!! Please pass the word!!

Hot Air Balloon Fly Over

Saturday, August 30
Approximately 6 p.m.

This event is visible from anywhere in the festival. See sixteen brightly colored hot air balloons soar overhead Saturday evening. Watch for special entries this year. A real crowd pleaser!

Rockford Business College – Free Massage & Blood Pressure Check

Friday, August 29 6:00 pm to 10:00pm
Saturday, August 30 Noon to 10:00pm
Sunday, August 31 Noon to 10:00 pm

Rockford Business College students will be conducting free chair massages and blood pressure checks. Water from Rock Valley Culligan will also be provided. We will be located on Wyman St, right in front of the food court.

Taste of Waterfront

Saturday, August 30
12:30 p.m.


Witness Celebrity judges and audience participants taste and judge the food served at the 40 food booths throughout festival grounds. Cash prizes and big checks are awarded to the winners. Steve Summers of WXXQ 98.5 FM radio will host this don't miss event!

Fireworks

Nightly at approximately 9 p.m.

A grand festival tradition continues with fabulous fireworks all four nights of the festival. The skies above the Miller Lite Great Lawn Stage will light up each night at approximately 9 p.m. or just before the headline act takes the stage. Keep your eyes to the skies!

WATERFRONT 5K

DATE & TIMES

Sponsored by Ken Bennett & Associates, Ltd, Midwest Life and Health Group and Suby Von Haden & Associates, S.C .
Saturday, August 30
Day of registration begins at 6:30 a.m.
Race at 8 a.m.

Race along the Rock River in the 15th annual Waterfront 5K! Registration is Saturday morning at 6:30 AM, with the race beginning at 8:00 AM. Cash prizes will be awarded to the top 3 male and female runners in the 5K race, as well as the top male and female "master" runners. Call 815-964-4388 to request a race packet, or pick one up at the YMCA Log Lodge from 2:00 PM to 7:00 PM Friday, August 29, 2008.

2008 Results
Presented by Ken Bennett and Associates, Inc.
and Suby, Von Haden & Associates, S.C.
Thank you to everyone who came out for this year's race.  We had 292 participants making 2007 our biggest 5K race ever!  Maybe it was the excitement generated by the record crowd, maybe it was the ideal weather conditions, but whatever the reason records came crashing down at this year's Waterfront 5K.

Brent Alexander, a 26 year old from Chicago took advantage of the fast, flat course and came through the finish line at 15:12, cutting 8 seconds off the previous record.  Not to be outdone, Jessica Langford of Rockford shattered the old women's record with her time of 17:03.  Many other runners claimed to have set PRs or at least had better than average times. After the 5K was completed about 50 or so youngsters took the street for a 1/4 mile fun run.  Looks like some serious competition is just a few short years away.   

Thanks again to everyone who ran.  Thanks to everyone who volunteered and helped to make this event a success.  We look forward to seeing everyone back for the 15th running of the Waterfront 5K on August 30, 2008!

REGISTRATION


Register Online Here

Download PDF Form Here

RACE PACKETS

All race packets can be picked up Friday, August 29, 2008 at the YMCA Log Lodge from 2 p.m. to 7 p.m. On race day, packets must be picked up at the Trolley Station, located at Riverview Park, 324 North Madison St., which opens at 6:30 a.m. All packets MUST be picked up at least 15 minutes prior to the start of event.

COURSE

The USATF certified 5K (IL94056JW) course begins by the Trolley Station, 324 North Madison Street in downtown Rockford, adjacent to the On the Waterfront Festival grounds. The course heads north along Madison Street, joining up with a paved recreational running/bike path that follows along the banks of he Rock River. The 5K is an out and back race and the terrain is flat and fast. Water will be available at the aid stations located at the start/finish and at the two mile marker. Splits will be given at 1 and 2 miles.

Race Awards and Cash Prizes

Men's and Women's over all
First Place - $200
Second Place - $100
Third Place - $50
Masters - $50



The 5K is part of the Rockford Road Runners Race Circuit. Awards and cash prizes will be given to the top three male and female awards in the 5K Race. The top male and female runner in the Masters age group (40+ years) will receive a cash prize. Awards will also be given in each designated age division. Age divisions and number of awards are as follows:

Age 0-14 = 3(female); 3 (male)
Age 15-19 = 3(female); 3 (male)
Age 20-24 = 3(female); 3 (male)
Age 25-29 = 3(female); 3 (male)
Age 30-34 = 3(female); 3 (male)
Age 35-39 = 3(female); 3 (male)
Age 40-44 = 3(female); 3 (male)
Age 45-49 = 3(female); 3 (male)
Age 50-54 = 3(female); 3 (male)
Age 55-59 = 3(female); 3 (male)
Age 60-64 = 3(female); 3 (male)
Age 65-69 = 3(female); 3 (male)
Age 70+ = 2(female); 2 (male)

COURSE RECORDS

Men - 15:12 (Brent Alexander, 2007)

Women - 17:03 (Jessica Langford, 2007)

RACE OFFICIALS & ORGANIZERS

The 5K race is coordinated through volunteer efforts of On the Waterfront, Inc. with cooperation from the Rockford Road Runners, a regional running club of 450+ members. The Road Runners play an integral part in the planning and production of this event, and without their commitment to the sport of running, this race would not have been possible.

QUESTIONS

If you have any questions, please call 815-964-4388 and ask for ext 85.

General Information

Festival Hours

Thursday, August 28, 2008
Waterfront Opening Night Kick Off Concert
Miller Lite Great Lawn
Gates open at 6 p.m.
Carnival Kick Off 5-9 p.m.

Friday, August 29, 2008– 5:00 p.m. to Midnight

Saturday, August 30, 2008– 11:30 a.m. to Midnight
5K Race registration at 6:30 a.m., race at 8 a.m.

Sunday, August 31, 2008– 11:30 a.m. to 11:00 p.m.

Festival Rules and Restrictions

For everyone’s safety, and to ensure an enjoyable time for all Festival patrons, please abide by the following guidelines:

  • No bicycles, skateboards, roller skates, roller blades or weapons of any kind are allowed on Festival grounds
  • No animals or pets except for personal assistance animals are allowed
  • No outside food or drink is allowed onto the grounds
  • Unauthorized distribution of handbills or advertising is also prohibited on Festival grounds
  • Please bring your photo ID if you plan to purchase alcoholic beverages.
  • Festival patrons are reminded to park in public lots and decks only. Private property and other areas listed as “tow away” will be enforced.
  • On the Waterfront discourages patrons from bringing backpacks or large bags and all bags are subject to search.

Food and Beverages

On the Waterfront is known for having a variety of delicious foods to tempt and satisfy the taste buds of our patrons. The majority of these tasty delights are provided by local not-for-profit organizations that use the proceeds from their sales at the Festival to fund their activities year round. Since 1986, area not-for-profit organizations have raised over $9.1 million at on the Waterfront. By purchasing tickets, food and beverages at On the Waterfront you are directly supporting those individual organizations and their activities. Pepsi, the official soft drink of On the Waterfront, has booths throughout the Festival grounds where you can purchase a variety of soft drinks, juice and water. There are also beer tents located in many of the stage venues where you can buy a cold beer or other alcoholic beverages. All of the Pepsi booths and beer tents are also staffed by local not-for-profit organizations.

RMTD Park and Ride Shuttle

Sponsored by RMTD

Ride to the festival in comfort and ease on the RMTD OTW Shuttle. Park at Target located at 6560 East State Street or at Cliffbreakers Riverside Resort located at 700 West Riverside Blvd. Shuttles will run on approximately 30-minute intervals, on the hour and the half hour during Festival hours. Shuttle rides are only $1 round trip.

Answer Tents

If you have questions about the Festival, stop by one of the seven Answer Tents located in all areas where food is served. Each tent is staffed by trained Waterfront volunteers during all festival hours and is your one stop for all current Festival information on entertainment, special events and food.

Waterfront Ambassadors

Once again On the Waterfront’s Ambassadors will be stationed at each gate to welcome you to the Festival, provide schedules, answer questions and assist you with other needs.  This group of dedicated volunteers is easy to find as they always sport bright blue Ambassador shirts. If you are interested in becoming an On the Waterfront Ambassador, call 815-964-4388, ext. 51.

Volunteers

The success of On the Waterfront is dependent on the hard work and talents of its incredible volunteers. Each year, over 2500 people come together to volunteer their time and talents to make each successive On the Waterfront festival a success. If you are interested in volunteering and would like to find out more please check the volunteer page at www.onthewaterfront.com.

Lullaby Lounge

Located close to the center of all activities, this area is for parents and their little ones who just need a few moments of quiet time. Breast feeding stations, changing tables, and a play area await the smallest of festival goers. Their older siblings will enjoy toys, games, and TV/VCR with 30 minute tapes. This family location offers air-conditioned quiet with diapers, water and juice available for a modest fee.

Parking

Public parking is available on the west side of the Rock River at the lot on the corner of Green and Church Streets, at the ramp on Church Street between Elm and Chestnut Streets, and at the ramp on North Main Street between West Jefferson and Park Streets. On the east side of the Rock River, parking is available at South Second and Walnut Streets. Handicapped parking is available in the ramp on Church Street between Elm and Chestnut Streets and in the lot on First Street between East State and Walnut Streets. An excellent alternative to downtown parking is our RMTD shuttle (please see above for details).

First Aid Stations

On the Waterfront provides two first aid stations in the unfortunate event that you have a minor injury. The West Side tent is located on West State Street near Main Street and the East Side tent is located on East State Street at Water Street.

INFO ABOUT ROCKFORD

Rockford Hotel Information

Learn more about Rockford, Illinois

Tickets


Miller Lite Great LawnMiller Lite Great Lawn

The Miller Lite Great Lawn is the only music venue that has a reserved seating section during the festival.  Seats with in the reserved seating section are the Closest seats to the Great Lawn performers and provide a fabulous, up-close view.  Reserved seats are available at www.onthewaterfront.com , by phone at 815-968-5222, the MetroCentre box office or at the gate. 

Note:  You do not need a Festival admission ticket or wristband to gain access to the Miller Lite Great Lawn reserved seating area.  Your reserved seat ticket for that night’s performance will gain you admission into Miller Lite Great Lawn – the Miller Lite Great Lawn and the Verizon Wireless Left Bank Stages.  However, you will need a festival admission ticket or wristband to enter the other Festival venues.

General admission is available in the back lawn area behind the reserved seating section.  General admission tickets are required for general admission for the Thursday night performance.  Festival admission tickets are not valid until Friday.  Concert goers may gain access to the back lawn area with a festival ticket Friday through Sunday.  Picnic tables are available in the back lawn and patrons can bring blankets and lawn chairs.  Coolers are not permitted.

2008 Festival Fan Club2008 Festival Fan Club

A limited number of upgraded tickets are available for the ultimate festival experience. Spend your weekend being treated to exclusive amenities that only you, a member of the Festival Fan Club will enjoy. Your Fan Club membership includes:

  • Skybox experience for 2 separate nights in the Oasis or Country stage venues on the evenings of your choice (first come first served, based on availability).
  • Special merchandise discounts in the festival store.
  • VIP shirt, credentials and lanyard.
  • Your choice of a beer or wine tasting one afternoon in the Admiral’s club.
  • VIP Parking
  • 1 Lawn Ticket to Thursday night’s concert
  • $20 in Food & Beverage Tickets

Get your individual tickets today for $250 by calling the Waterfront office, 815.964.4388 or purchase online in the Festival store.

Skybox ExperienceSkybox Experience

Far from the maddening crowds with the best view of the performers at the Oasis and Rock River Ford Country stages is where you will find yourself with the new skybox experience. Elevated above the crowd, these exclusive outdoor skyboxes can accommodate 40 guests and provide a private party setting with a multitude of amenities including a one-day Festival wristband, 2 drink tickets, complimentary soda and water, snacks and a private patio with rest facility. Get your individual tickets today for $40 by calling the Waterfront office, 815.964.4388 or purchase online in the Festival store.

Miller Lite Great Lawn VIP Treatment

Enjoy the Miller Lite Great Lawn Stage in our exclusive VIP skyboxes where you and your closest 40 friends and family members can have your very own private party with food, drinks, and an exclusive view of the performers on the Miller Lite Great Lawn Stage! For more information, please call the On the Waterfront, Inc. Office at 815-964-4388.Festival Jazz Brunch

Festival Jazz Brunch

On the Waterfront brings a taste of New Orleans to the Jazz stage with a traditional Jazz Brunch on Sunday. Step into the French Quarter themed area and enjoy traditional New Orleans cuisine. Admssion to the brunch is $35 in advance only and includes a one-day Festival wristband. Call the On the Waterfront office for tickets at 815.964.4388 or purchase online in the Festival Store.

Backstage Club

Little Italy Backstage ClubPlans are well underway for the 2008 On the Waterfront Festival presented by Associated Bank. We are inviting you to join us at the truly authentic experience of Italy -D'Agento at the Waterfront Backstage Club!

This year, The Backstage Club will bring to life the romance and beauty of Italy, by transforming the Lorden Building into the finest destination getaway you'll find this close to home! Memories will be made (and perhaps forgotten!) as you stroll through the rustic old country and out-of-this world entertainment venues found in D'Agento.

Club members can let loose and have a great time with complimentary food from some of Rockford’s finest restaurants, comfortable seating, and a full cash bar. Plus, it's the "closest place to the stars" on the Miller Lite Great Lawn stage where you'll get a "birds-eye view" of the Miller Lite Great Lawn headliners. Limited membership packages are available for $185. Each package includes two festival admission tickets, full access for two all weekend long, food samplings, give-a-ways and much more. For information on reservations call 815-964-4388 or visit our store. We look forward to seeing you there!

Yacht ClubYacht Club

Looking for VIP treatment all weekend long? Kick back and enjoy your VIP status in Waterfront's members-only club, the Yacht Club, located on the east side of the Miller Lite Great Lawn near the beautiful Rock River.

For just $75 per person, Yacht Club members will get a variety of amenities including a tented, roped off private area with tables and chairs, an hors d'oeuvres buffet served each night at 7:00 pm, a full cash bar and complimentary snacks, private port-o-lets and sink, a special commemorative members-only souvenir cup, and one Festival admission ticket. All that for just over $18 per day! Yacht Club is the best way to upgrade your festival experience.

Only 100 memberships are available, so get yours before we sell out! The Yacht Club is open Thursday through Sunday from 6:00 p.m. until Festival close. Purchase your Yacht Club membership online in the Festival Store or call 815-964-4388.

Directions To On the Waterfront Festival

Google Directions

On the Waterfront presented by Associated Bank is held within 30 city blocks in the heart of downtown Rockford, Illinois. Rockford is located in north central Illinois, 20 minutes from the Wisconsin border.

From the west (Dubuque, IA; Galena, Freeport) - Take Highway 20 East to downtown

From the southwest (Quad Cities) - Take 88 East to 39 North to By-Pass 20 West. Take the Alpine Road exit and travel north to E. State Street. Turn left (west) onto E. State Street and continue to downtown Rockford.

From the east (Chicago, Elgin, Marengo and other Chicago suburbs) - Take 90 West to Business 20/E. State Street Exit. Travel west on E. State Street and continue all the way downtown.

From the south (DeKalb, Rochelle, southern Illinois) - Take 39 North to By-Pass 20 West. Take the Alpine Road exit and travel north to E. State Street. Turn left (west) onto E. State Street and continue to downtown Rockford.

From the north (Madison, Janesville, Beloit, WI) - Take 90 East to Business 20 /E. State Street Exit. Turn right (west) and follow E. State Street to downtown.

From the north-east (Milwaukee, Lake Geneva or Delevan, WI) - Use 43 South to 90 East and exit at Business 20/E. State Street. Turn right (west) and take E. State Street to downtown.

Other north-east directions (Poplar Grove, Harvard, some Chicago suburbs) - Take 173 West to Alpine Road and turn left (south). Take Alpine Road to E. State Street, turn right (west) onto E. State Street, and follow it to downtown.

Hotel Special Offer

Rockford Hotel Information

Special Hotel Packages during On the Waterfront

Learn More About Rockford, Illinois

Northern Illinois Map
Rockford Map
Festival Map
On the Waterfront Festival Map
RMTD PARK AND RIDE SHUTTLE Ride to the Festival in comfort and ease on the RMTD OTW Shuttle. Park at Target on E. State Street or Rockford Health System Employee Lot N and ride to the Festival entrance in air-conditioned comfort on the WREX-TV bus or the Pearson Plumbing bus. Shuttle buses will run at approximately 30-minute intervals, on the hour and on the half hour during Festival hours. Shuttle rides are $1 round-trip.
PARKING Public parking is available on the west side of the Rock River at the lot on the corner of Green and Church Streets, at the ramp on Church Street between Elm and Chestnut Streets, and at the ramp on North Main Street between West Jefferson and Park Streets. On the east side of the Rock River, parking is available at South Second and Walnut Streets. Handicapped parking is available in the ramp on Church Street between Elm and Chestnut Streets and in the lot on First Street between E. State and Walnut Streets. An excellent alternative to downtown parking is our RMTD shuttle.

Do you live and/or work in downtown Rockford?


GENERAL FAQ

Q. When is the On the Waterfront Festival?
A. Labor Day Weekend

Q. What are the dates of the 2008 On the Waterfront Festival?
A. Thursday , August 28, Friday, August 29, Saturday, August 30, and Sunday, August 31.

Q. What are the hours of the On the Waterfront Festival?
A. Friday 5:00 PM to 12:00 AM; Saturday 11:30 AM to 12:00 AM; Sunday 11:30 AM to 11:00 PM

Q. What area does the Festival cover?
A. In general, the borders are:
East - 1st Street
West - Church Street from Mulberry to Chestnut
North - Mulberry to Main, Park Street from Main to Wyman
South - Chestnut from Church to 1st Street

RESIDENT & BUSINESS FAQ

Q. I live or work within festival grounds. How do I get to my home or business during the festival hours?
A. If you work or live within festival grounds, you will receive a letter in August explaining the procedure. If you haven't received a letter, please refer to the downtown neighbor letter on this page

.Q. I live within festival grounds. What if I have guests over during the weekend of the festival?
A. If your guests are coming to visit you, please call the On the Waterfront office, ext. 27 to make arrangements for your guests to gain access to your residence. If your guests are coming to enjoy the festival, they will need to purchase a ticket.

Q. I live within festival grounds and have a pet. Is there a designated area that I can walk my dog during festival hours?
A. For reasons of health and safety for our patrons, pets are not allowed on festival grounds during hours of operation. Please make alternate arrangements for your pet if this is a concern.

PARKING FAQ

Q. I have a City permit and have designated parking set forth by OTW. When is my permit valid in the permitted parking lots?
A. West side city parking permit holders may use the Metro Centre parking deck or the Conseco deck across from the Coronado Theater. East side permit holders may use the Trinity Lutheran Church lots which border Market Street from Madison to First Street. The permits are valid non-festival hours only. Both of these lots have fees for parking during the hours of the festival.

OTW HOST/NEIGHBOR FAQ

Q. What is an OTW Host/Neighbor?
A. OTW hosts/neighbors are the people who live or work in the downtown area that is affected by the On the Waterfront Festival.

Q. What is the OTW Host Council?
A. The OTW Host Council includes representatives from each area impacted by the festival including restaurants, retail, commercial, and residential, as well as the River District, City of Rockford and On the Waterfront staff and Board of Directors

.Q. What does the OTW Host Council do?
A. The OTW Host Council was formed to improve the experiences for downtown businesses, offices and residents during the weekend of the On the Waterfront Festival.

NOT-FOR-PROFIT FAQ

Q. Where does the money from the festival go?
A. Each year, On the Waterfront contributes more than $400,000 to more than 100 area not-for-profit organizations that participate in festival fundraising activities. In total, On the Waterfront has contributed $8.3 million to not-for-profits since 1986.

Q. How does a not-for-profit organization raise money at the festival?
A. There are several festival Fundraising activities available to not-for-profit organizations. They run their own food booths, OTW Pepsi tents, Beer tents, Food Ticket booths, Admission Ticket booths, Special Events, Green Team and many other activities.

RESTAURANT FAQ

Q. I own a restaurant and plan to be open during festival hours. How do I arrange for employees to gain access?
A. Request special access privileges from the On the Waterfront office, 964-4388, Ext. 27.


Q. Is it necessary for my customers to buy a ticket in order to come to my place of business?

A. Request special access privileges from the On the Waterfront office, 964-4388, Ext. 27.

Q. I own a restaurant. Can I have a food booth at the festival?
A. If you are interested in having a commercial food tent at the festival, please contact the OTW office at 815-964-4388 ext. 14.

Q. I own a restaurant. Can I partner with a not-for-profit organization to sell my products on festival grounds?
A. We do allow restaurants to partner with not-for-profit organizations to sell food during the festival. Please contact the OTW office at 815-964-4388, ext. 11 for more information.

Q. I own a restaurant. Can I sell my product outside in front of my business during the festival?
A. Please contact the OTW office to obtain an application and copy of the policy for Outdoor Food Sales for Downtown Restaurants.

RETAIL FAQ

Q. I own a retail establishment. Can I have a booth at the On the Waterfront festival?
A. We do have a Marketplace area in the festival to allow vendors to sell unique and eclectic merchandise. Please contact the OTW office at 815-964-4388 ext. 73 for more information.

LAYOUT FAQ

Q. Who can I contact if I have questions about the festival layout and how it will affect me?
A. If you have questions about how the festival will affect you, contact Community Relations at the OTW Corporate office at 815-964-4388, ext. 27.

Musician's Information

Musicians Information

Interested in performing at the 2007 On the Waterfront presented by Associated Bank?

On the Waterfront, Inc.
attn: Programming Committee
please include the type of music (Rock, Country, etc.)
308 W. State Street, Suite 115
Rockford, IL 61101

On the Waterfront Festival Map

Are you performing at this year's Festival?

Click below on your stage to find out about your production requirements and information.

Miller Lite Great Lawn

STAGE
SPECS
Stage - 48' x 44'
Roof - 60' x 44'
Monitor - 20' x 32' (Stage Left)
Mix position - 20' x 20' - 110'
Guitar Wing - 8' x 12' (Stage Right)
Sound Wings (2) - 8' x 12'
Spot towers - 2
Miller Lite
Miller Lite Great Lawn
SOUND
COMPANY
Gand Concert Sound
1944 Lehigh Ave., Suite B
Glenview, IL 60026
847-724-3333
Contact: Tim Swan
LIGHTING
COMPANY
Creative Audio
6612 Lindbloom Lane
Cherry Valley, IL 61016
815.713-3425
Contact: Chris Mentzel
OTW
STAFF
Carol Wright, Operations Director, 815-964-4388 ext. 11 or carol@onthewaterfront.com
Bruce Koeneke, Stage Manager, 815-964-4388 ext. 25
OTW
CONTACT
INFO
On the Waterfront, Inc.
308 W. State Street, Suite 115
Rockford, IL 61101
815-964-4388
815-964-4399 fax
DIRECTIONS
TO
Miller Lite Great Lawn
Take Take Business 20/East State Street West from I-90 Tollway
Proceed downtown to Jefferson Street (you will see a McDonalds on your right)
Turn Right onto Jefferson Street (Jefferson is a one way)
Continue on Jefferson Street and cross the river (stay in the left lane)
Turn Left onto Church Street (3rd light after you cross the river)
Turn Left on Cedar Street (stay in center lane)
Turn Left on Wyman Street (go through the barricades)
Proceed to Davis Park/Great Lawn Stage area (South side of Purple Building)
Ask for Michelle Swanson or Bruce Koeneke
Verizon Wireless Left Bank

STAGE
SPECS
Stage - 40' x 24'
Roof - 40' x 24'
Monitor - 12' x 12'
Mix position - 12' x 12'
Guitar/Piano Wing - 8' x 8'
Sound Wings -2- 12' x 8'
Verizon
Verizon Wireless Left Bank
SOUND
COMPANY
Gand Concert Sound
1944 Leigh Ave, Suite B
Glenview, IL 60026
847.724.3333
Contact: Tim Swan
LIGHTING
COMPANY

Mark Martens
515-401-3445

OTW
STAFF
Carol Wright, Operations Director, 815-964-4388 ext. 11 or carol@onthewaterfront.com
Karen Howard, Left Bank Booking Manager, 815.624.7692
Bruce Koeneke, Production Manager, 815-964-4388 ext. 25
OTW
CONTACT
INFO
On the Waterfront, Inc.
308 W. State Street, Suite 115
Rockford, IL 61101
815-964-4388
815-964-4399 fax
DIRECTIONS
TO
THE STAGE
Take Business 20/East State Street West from I-90 Tollway
Proceed downtown to Jefferson Street (you will see a McDonalds on your right)
Turn Right onto Jefferson Street (Jefferson is a one way)
Continue on Jefferson Street and cross the river (stay in the left lane)
Turn Left onto Church Street (3rd light after you cross the river)
Turn Left on Cedar Street (stay in center lane)
Turn Left on Wyman Street (go through the barricades)
Proceed to Davis Park/Left Bank Stage area (Purple Building)
Jazz R&B Stage

STAGE
SPECS
Stage - 40' x 24'
Roof - Genie Roof
Monitor with Cover
Mix position - 12' x 12'
Sound Wings (2) - 12' x 8'
Spot Tower - 7' x 5'

Jazz R&B Stage
SOUND
COMPANY
Gand Concert Sound
1944 Lehigh Ave., Suite B
Glenview, IL 60026
847-724-3333
Contact: Tim Swan
LIGHTING
COMPANY
Sound Concepts
Rockford, IL
815-378-8732
Contact: Bruce Hammond
OTW
STAFF
Carol Wright, Operations Director, 815-964-4388 ext. 11 or carol@onthewaterfront.com
Mike Dzik, Jazz/R&B Stage Booking Manager, dzikmdzik@aol.com
Bruce Koeneke, Production Manager, 815-964-4388 ext. 25
OTW
CONTACT
INFO
On the Waterfront, Inc.
308 W. State Street, Suite 115
Rockford, IL 61101
815-964-4388
815-964-4399 fax
DIRECTIONS
TO
THE STAGE
Take Business 20/East State Street West from I-90 Tollway
Proceed downtown to Jefferson Street (you will see a McDonalds on your right)
Turn Right onto Jefferson Street (Jefferson is a one way)
Continue on Jefferson Street and cross the river (stay in the left lane)
Turn Left onto Church Street (3rd light after you cross the river) and stay in the left lane
Turn Left onto Mulberry Street ( Mulberry is the first street)
Turn Left onto North Main Street and enter the performer parking area
Oasis Stage

STAGE
SPECS
Stage - 40' x 28'
Roof - 40' x 28'
Monitor - 12' x 12'
Mix position - 12' x 12'
Sound Wings (2) - 20' x 8'
Spot tower 14' x 5'
Oasis Stage
SOUND
COMPANY
Creative Soundz
P.O. Box 375
Mount Prospect, IL 60056
847-299-5522
Contact: John Orzel
LIGHTING
COMPANY
Creative Soundz
P.O. Box 375
Mount Prospect, IL 60056
847-299-5522
Contact: John Orzel
OTW
STAFF
Carol Wright, Operations Director, 815-964-4388 ext. 11 or carol@onthewaterfront.com
Becky Brearley, Oasis Booking Manager, 815.398.8444
Bruce Koeneke, Production Manager, 815-964-4388 ext. 25
OTW
CONTACT
INFO
On the Waterfront, Inc.
308 W. State Street, Suite 115
Rockford, IL 61101
815-964-4388
815-964-4399 fax
DIRECTIONS
TO
THE STAGE
Take Business 20/East State Street West from I-90 Tollway
Proceed downtown to Jefferson Street (you will see a McDonalds on your right)
Turn Right onto Jefferson Street (Jefferson is a one way)
Continue on Jefferson Street and cross the river (stay in the right lane)
Go two blocks after crossing the river and turn Right on Main Street
Go one block and turn Right on Park Street
Go one block and turn Right on Wyman Street (barricaded Oasis backstage entrance)
Country Stage

STAGE
SPECS
Stage - 44' x 28'
Roof - 40' x 32'
Monitor - 12' x 12'
Mix position - 16' x 16'
Sound wings 2 - 12' x 8'
Spot tower - 14' x 5'
Country Stage
SOUND
COMPANY
Creative Audio
6612 Lindbloom Lane
Cherry Valley, IL 61016
815.713-3425
Contact: Chris Mentzel
LIGHTING
COMPANY

Bam Stage Lighting
Box 1866
Kankakee, IL 60901
815-933-5775
Contact: Brad Meitzner
bamcybr@sbcglobal.net

OTW
STAFF
Carol Wright, Operations Director, 815-964-4388 ext. 11 or carol@onthewaterfront.com
John Heimbach, Country Booking Manager, 815.229.5804
Scott McIlvanie,Production Manager, 815-964-4388 ext. 25
OTW
CONTACT
INFO
On the Waterfront, Inc.
308 W. State Street, Suite 115
Rockford, IL 61101
815-964-4388
815-964-4399 fax
DIRECTIONS
TO
THE STAGE
Take Business 20/East State Street West from I-90 Tollway
Proceed downtown to Jefferson Street (you will see a McDonalds on your right)
Turn Right onto Jefferson Street (Jefferson is a one way)
Continue on Jefferson Street (stay in the left lane) to First Street (4th light from Jefferson St)
Turn Left on First Street
Go one block and turn Right on Market Street
Proceed to barricade (one block) where festival security will direct you to the Country Stage area
Rockford Register Star Ethnic Stage

STAGE
SPECS
Stage - 40' x 24'
Roof - 40' x 24'
Monitor - 12' x 12'
Mix position - 12' x 12'
Sound wings 2 - 8' x 4'
Spot tower - 8' x 10'
RRSTAR.com
Rockford Register Star Ethnic Stage
SOUND
COMPANY
Sound Concepts
Rockford, IL
815-378-8732
Contact: Bruce Hammond
LIGHTING
COMPANY
Sound Concepts
Rockford, IL
815-378-8732
Contact: Bruce Hammond
OTW
STAFF

Carol Wright, Operations Director, 815-964-4388 ext. 11 or carol@onthewaterfront.com
Tripp Thieneman , Ethnic Stage Booking Manager 815-978-4728
Bruce Koeneke , Production Manager, 815-964-4388 ext. 25

OTW
CONTACT
INFO
On the Waterfront, Inc.
308 W. State Street, Suite 115
Rockford, IL 61101
815-964-4388
815-964-4399 fax
DIRECTIONS
TO
THE STAGE
Take Business 20/East State Street West from I-90 Tollway
Proceed downtown on East State Street (Business 20) to Second Street
Turn Left on 2nd Street (2nd St. is a one way, stay to the right)
Go 2 blocks and turn Right on Oak Street
Go 2 blocks and turn Right on Madison Street
Turn Right on Walnut Street, bear to the left & proceed ½ block to first alley on the left
OSF Health Plans KIDS Stage

STAGE
SPECS
Stage - 16' x 16'
Covered in Lower Level of Parking Garage
OSF Health Plans
OSF Health Plans KIDS Stage
SOUND
COMPANY
Creative Audio & Lighting
6612 Lindblom Lane
Cherry Valley, IL 61016
815-713-3425
Contact: Chris Mentzel
LIGHTING
COMPANY
Creative Audio & Lighting
6612 Lindbloom Lane
Cherry Valley, IL 61016
815-713-3425
Contact: Chris Mentzel
OTW
STAFF

Carol Wright, Operations Director, 815-964-4388 ext. 11 or carol@onthewaterfront.com
Bill Osborne, Children's Stage Booking Manager
Bruce Keoneke, Production Manager, 815-964-4388 ext. 25

OTW
CONTACT
INFO
On the Waterfront, Inc.
308 W. State Street, Suite 115
Rockford, IL 61101
815-964-4388
815-964-4399 fax
DIRECTIONS
TO
THE STAGE
Take Business 20/East State Street West from I-90 Tollway
Proceed downtown to Jefferson Street (you will see a McDonalds on your right)
Turn Right onto Jefferson Street (Jefferson is a one way)
Continue on Jefferson Street and cross the river (stay in the left lane)
Turn Left onto Church Street (3rd light after you cross the river)
If you need to unload equipment, turn Left on Elm Street and go 1/2 block to the MetroCentre
Ask for Bill Osborne at the festival entrance and unload equipment
Proceed to Parking Garage on Church Street (across from the MetroCentre and park)

RECYCLE

Be Green!  Recycle!

On the Waterfront implemented a new recycling program three years ago that diverted more than 12 tons of recyclables from our landfills.  We will continue with this program in 2008 and ask patrons to help us by placing their plastic recyclables in blue recycling bins throughout the Festival grounds.  Please do not place any food items, contaminated waste, serving utensils, wax paper cups, or other non-recyclables in these blue bins.  Please use the regular trash boxes for these items.

This project is partially funded by the Illinois Department of Commerce and Economic Opportunity.

What was once known as the Festival Clean Team, is now the Green Team. This group will not only have the tough duty of keeping the grounds clean but will also make sure that recyclable items get into the appropriate receptacles and dumpsters.

Through the Rockford Park District, you can help keep Rockford green all year long. Recycling containers are located at nine Rockford Park District parks and facilities including Sportscore II.

Thank you for your help in keeping the Rockford area green!

On the Waterfront Goes Green!

12 THINGS YOU CAN DO TO HELP REDUCE WASTE

Recycling keeps our environment clean and safe so that in years to come we will still have a healthy place to live and raise our families. There are plenty of ways that you can help at home to do your part in keeping the Earth clean! Below are just a few of the millions of things you can do to help out!

  • When shopping, look for the recycling logo on packaging.
  • Know what can and cannot be recycled in your community. Remember, even if there is a recycle logo on the package, it can only be recycled if facilities exist in your area.
  • Avoid using paper plates, paper napkins, paper towels and plastic silverware. These items are not recyclable. If you must use these items, look for ones containing recycled content.
  • Use Tupperware or other reusables instead of plastic baggies to store your leftovers and lunches. Plastic baggies may seem small, but they really add up as they cannot be recycled and must be thrown out.
  • Avoid using Styrofoam. It is not recyclable and does not decompose in landfills.
  • When going out for fast food, only take the amount of napkins and condiment packages that you need. These items add up quickly in a landfill.
  • If you need to use something only once, borrow it instead of buying a new one. If you must buy it, buy the one that will last.
  • Create your own compost pile in your backyard. Compost makes a great fertilizer and best of all it's free! It is also a better way to dispose of leaves, because burning them releases harmful toxins into the air.
  • Use rechargeable batteries instead of buying new ones and throwing the old ones away.
  • Use Compact Florescent Bulbs instead of incandescent bulbs. You'll save money, keep old bulbs out of the landfill and reduce your carbon dioxide emissions- a main greenhouse gas- by 900 pounds each year. Due to their long life and efficient energy use, each Compact Florescent Bulb installed will save as much as $25 during the lifetime of the bulb in energy costs.
  • Donate old clothes to the Rescue Mission or Salvation Army.
  • Most importantly, buy products made from recycled materials. In order for recycling to be effective, we must close the loop.

DID YOU KNOW?

  • Every ton of paper made from recycled materials saves 17 trees, 6953 gallons of water, 463 gallons of oil, 587 pounds of air pollution, 3.06 cubic yards of lanfill space, and 4,077 kilowatt hours of energy.
  • If all morning newspapers in the US were recycled for just one day, the equivalent of 41,000 trees would be saved and 6 million tons of wast would never end up in landfills.
  • Making recycled paper generates 74% less air pollution and 35% less water pollution.
  • Recycling just one glass bottle or jar saves enough electricity to light a 100-watt bulb for 4 hours.
  • Recycling 10 tons of recycled plastic bottles saves the energy equivalent of 200 gallons of gasoline.
  • Recycling one pound of steel can power a 60-watt light bulb for more than a day.
  • One aluminum can saves enough energy to light a 100-watt light bulb for 3 1/2 hours.

FACTS ABOUT OUR PROGRAM

  • 2002 - Before Recycling Program - we had generated 52 tons of waste that went into our landfills.
  • 2003 - First year of the new Recycling Program - we generated 45 total tons of trash with 3.35 tons of it recycled, which is 7% of the total that was recycled.
  • 2004 - Second year of the Recycle Program - we generated a total of 40.7 tons of trash with 8.24 tons that were recycled, which is 20.2% of the total that was recycled. We made a note that the Country music night at the Great Lawn stage generated the most trash that year.
  • 2005 - Third year of the Recycle Program - we generated a total of 37.19 tons of trash with 4.04 tons recycled, which is 17%.
  • 2006 - Fourth year of Recycle Program - we generated a total of 34.11 tons of trash with 4.04 tons recycled, which is 11%.

 

 

Our Incredible Sponsors

Associated Bank
Presenting Sponsor of On the Waterfront

Miller Lite Great Lawn

Rockford Register Star Verizon

Dock Dogs

Budweiser Budlight
North Point Wellness Live life to the fittest! Allegiant OSF Health Plans
pepsi ComEd Carpet one
Texas Bob FM Q 98 point 5
WNIJ 96.7 The Eagle WNIU
Guzzardo Music WZOK WXRX
Hills Science Diet National Guard Rock Star Hero ARMY STRONG
Rockford Mass Transit District McDonald's I'm Lovin It! Comcast
CBS 23 News Right Now WTVO 17 FOX 39
  Medicine Man Graphic Design Agency
Site design by MedicineMan
 

ADMISSION

ADMISSION TICKETS
Admission tickets for the 25th annual On the Waterfront Festival presented by Associated Bank go on sale July 25, 2008 at locations throughout the stateline area in both Illinois and Wisconsin. Only $18 if purchased in advance of the Festival, an On the Waterfront admission ticket provides access to three days of great music, delicious food and lots of fun! By purchasing tickets in advance, you can enjoy all three days of the festival for just $6 per day!  Wristbands will be available for $15 for a one-day admission at the gate during the festival.  Children eight and under are always admitted FREE accompanied by an adult.

Click here to purchase your admission ticket online or visit one of the following locations.

2008 ADMISSION TICKET OUTLET LOCATIONS

ILLINOIS

Rockford
Alpine Bank
AMCORE Bank
Associated Bank
Blackhawk Bank
Bob's Hardware
CD Source
City of Rockford - City Hall
Crimson Ridge
Generation's Credit Union
Gray's IGA
Heritage Credit Union
Hilander Foods, Inc
Logli's Supermarkets
Member's Alliance Credit Union
National City Bank
Northern Illinois Optical
Rockford Area Arts Council
Rockford Area Assoc of Realtors
Rockford Area CVB
Rockford Bell Credit Union
Spectrum Insurance Agency
The Postal Shoppe
The Symbols Clothing
Winnebago County Schools Credit Union

Algonquin
AMCORE Bank

Aurora
AMCORE Bank

Belvidere
Alpine Bank
AMCORE Bank
Blackhawk Bank
National City Bank

Byron
Snyder Pharmacy & Grocery

Carol Stream
AMCORE Bank

Carpentersville
AMCORE Bank

Cherry Valley
AMCORE Bank

Chicago
AMCORE Bank

Crystal Lake
AMCORE Bank

Darlington
AMCORE Bank

Deerfield
AMCORE Bank

DeKalb
Associated Bank
Northern Public Radio

Dixon
AMCORE Bank

Durand
Spectrum Insurance Agency

Elgin
AMCORE Bank

Freeport
AMCORE Bank
Stephenson County CVB

Lombard
AMCORE Bank

Loves Park
Alpine Bank
Associated Bank
Gray's IGA
Logli
National City Bank
Parda Federal Credit Union
Rock Valley Credit Union
Rockford Bell Credit Union

Machesney Park
Alpine Bank
AMCORE Bank
Associated Bank
Blackhawk Bank
Rock Valley Credit Union

McHenry
AMCORE Bank

Mendota
AMCORE Bank

Morton Grove

AMCORE Bank

Mt. Morris
Rockford Bell Credit Union

Mt. Prospect
AMCORE Bank

Naperville
AMCORE Bank

Oregon
AMCORE Bank
Member's Alliance Credit Union
Oregon SuperValu

Orland Park
AMCORE Bank

Peru
AMCORE Bank

Princeton
AMCORE Bank

Rock Falls
AMCORE Bank

Rochelle
Rock Valley Credit Union

Rockton
Member's Alliance Credit Union

Roscoe
Alpine Bank
AMCORE Bank
Blackhawk Bank
Hilander

Schaumburg

AMCORE Bank

South Beloit
AMCORE Bank

South Elgin

AMCORE Bank

St. Charles
AMCORE Bank

Sterling
AMCORE Bank

Wheaton
AMCORE Bank

Willowbrook
AMCORE Bank

Winnebago
Snyder Pharmacy

Woodstock
AMCORE Bank

WISCONSIN

Argyle
AMCORE Bank

Baraboo
AMCORE Bank

Belleville
AMCORE Bank

Beloit
Blackhawk Bank
Visit Beloit

Darlington
AMCORE Bank

Lodi
AMCORE Bank

Madison
AMCORE Bank

Monroe
AMCORE Bank

Mt. Horeb
AMCORE Bank

New Glarus
AMCORE Bank

Portage
AMCORE Bank

Sauk City
AMCORE Bank

Verona
AMCORE Bank

Wauwatosa
AMCORE Bank

Associated Bank Festival Fun Packs
Sponsored by Associated Bank
A fantastic savings – available only at Associated Bank!  Stop by any Associated bank branch in Rockford, Machesney Park or DeKalb to purchase your Festival Fun Pack.  For $60 you get four Festival admission passess and a coupon for $15 in food tickets at On the Waterfront.  A $87 value for only $60.  Festival Fun Packs are limited – get yours now!

Associated Bank locations:
1601 N. Alpine Road, Rockford
4400 Center Terrace, Rockford
3333 N. Rockton Avenue, Rockford
612 N. Main Street, Rockford
1870 Perryville Road, Rockford
3134A 11th Street, Rockford
6213 N. Second Street, Loves Park
622 Machesney Road, Machesney Park
1325 Sycamore Road, DeKalb

Miller Lite Great Lawn VIP Treatment

Enjoy the Miller Lite Great Lawn Stage in our exclusive VIP skyboxes where you and your closest 40 friends and family members can have your very own private party with food, drinks, and an exclusive view of the performers on the Miller Lite Great Lawn Stage! For more information, please call the On the Waterfront, Inc. Office at 815-964-4388.

Yacht Club

Looking for VIP treatment all weekend long? Kick back and enjoy your VIP status in Waterfront's members-only club, the Yacht Club, located on the east side of the Miller Lite Great Lawn near the beautiful Rock River.

For just $75 per person, Yacht Club members will get a variety of amenities including a tented, roped off private area with tables and chairs, an hors d'oeuvres buffet served each night at 7:00 pm, a full cash bar and complimentary snacks, private port-o-lets and sink, a special commemorative members-only souvenir cup, and one Festival admission ticket. All that for just over $18 per day! Yacht Club is the best way to upgrade your festival experience.

Only 100 memberships are available, so get yours before we sell out! Call 815-964-4388 or click here to purchase one in the Waterfront Online Store. The Yacht Club is open Thursday through Sunday from 6:00 p.m. until Festival close.

Have the Time of Your Life!

Volunteers are the heart and soul of On the Waterfront. Over 350 members of the Steering Committee work all year long to produce the On the Waterfront Festival each Labor Day Weekend and numerous others help to produce our other events. Why do they work so hard? Mostly for the love of it. Where else can you help over 100 not-for-profit organizations raise half a million dollars each year? But besides that, Steering Committee members also receive:

  • A wonderful opportunity to meet new people and make life-long friends
  • Updates on programming and event information
  • Invitation to the Steering Committee Thank You Party in October
  • Opportunity to buy special Waterfront Steering Committee clothing

There are 10 different committees that work year-round and are responsible for different aspects of the On the Waterfront Festival. These committees make up the Steering Committee for the Festival. Every committee has an Event Manager and one or more Assistant Managers who supervise the committee, manage the budget, and ensure that everything runs smoothly. In addition, each committee has many different positions and subcommittees within it that report to the Event Manager.

Two other committees work year-round to help produce Groove Walk and the OTW Director's Challenge.

If you are interested in helping to produce this fantastic city-wide celebration or any of our other events, please fill out and submit the following volunteer application.

Instructions for Completing Your Application

  • Please submit all requested information.
  • Use one form per person.  If your spouse or friend would like to volunteer, they will need to fill out a form as well
  • Select no more than three committee preferences.
  • Committee assignments are made on a first come first served basis, so please send your application early.  You will be contacted by a staff member or event manager.
  • Please understand that some committees may be full and are not currently accepting applications.


  First Name

  Last Name     

  Address

  City

  State    Zip

  Phone   

   Day:   Evening: Mobile:

  E-mail address 

  Confirm E-Mail 

  Male     Female

  Age  18-20    21+ (Note:  Minimum age for volunteers is 18)

  Physical limitations if any: 

  T-Shirt Size: Medium    Large    XL    XXL    XXXL

  Have you volunteered with us in the past?  Yes    No

  If yes, please indicate which years you volunteered:

  How did you hear about this volunteer program?  

  Please tell us of any special qualifications you may have that would contribute to the

  On the Waterfront Festival. 

  I would like to work on the following committees:

Atmosphere and Signage

Concessions

Finance

Marketing

Operations

Special Events

Sponsorship

Volunteer

Groove Walk

OTW Director’s Challenge

  Notes or special requests
 

Yes I wish to sign up for The Wave On the Waterfront Newsletter by Email

 

If you have any questions please call the On the Waterfront office at 815-964-4388 or e-mail us

If you are having problems with the application, please print it out and fax it to 815-964-4399.

Atmosphere & Signage Committee

The Atmosphere & Signage committee works year-round and is responsible for transforming the 30-city blocks that comprise the festival grounds into a spectacle of light, color and drama. This is achieved through special lighting effects, large-scale art installations, bold pageantry flags and different themes in each venue. Colorful entrances, signage and directionals provide festival attendees with on-site information.

• Lot Coordinators and Team Members (Country, Jazz, Ethnic, etc.)
• Specialty designer and production positions like Pageantry, Specialty Lighting, and Water Effects
• Signage Coordinator and Signage Team Members|
• Set-up and Strike Team Members
• Entrance Installation Team Members
• Art Installation Coordinators
• Equipment Operators for fork lifts and scissor lifts and trucks
• Pageantry Production Team Members

Concessions Committee

If you can eat it or drink it, the Concessions Committee does it! They work with all the not-for-profit food vendors as well as the commercial food vendors, beer tents, and Pepsi tents and trailers. They also staff all the answer tents which are located in each venue to assist the food booths and to be a source of information for our festival patrons.

  • Answer Tent Coordinators and Staff
  • Ice Coordinators
  • Beer Program/Volunteer Coordinators
  • Pepsi Program/Volunteer Coordinators
  • Ice Coordinator
  • Supply Coordinator
  • Signage Coordinator
  • Operations Coordinator
  • Hoses and General Support Coordinator

Finance Committee

The Finance Committee is responsible for the accuracy and accounting of all the money, admission tickets and food tickets at the On the Waterfront Festival. Volunteers need to be reliable, accurate and good with math and computers.

• Finance Coordinators
• Accountants
• Finance Counters
• Finance Runners
• Finance Communication Coordinators

Marketing Committee

Letting the community know all the new and spectacular things happening each year at On the Waterfront is a big job. The Marketing Committee begins immediately after the Festival on the next year's Festival logo. Working with graphic artists to produce award-winning promotions, Marketing produces all the brochures as well as places the advertising for print, TV and radio. Plus, they manage the media and public relations for the Festival and oversee OTW's website. Waterfront's merchandising program is coordinated by Marketing and Marketing Committee volunteers staff the Waterfront Store at the Festival.

  • Media Relations
  • Merchandising Coordinator
  • Waterfront Store Coordinator & Committee
  • Waterfront Photographer & Videographer
  • Share the Festival Corporate Admission Ticket Coordinator and Sales Staff
  • Admission Ticket Outlet Volunteers
  • Prefest Admission Ticket Outlet Coordinator

Operations Committee

Need a fence put up? Did your golf cart break down? Who ya' gonna call? Operations! From closing city streets to ensuring that there are enough port-a- potties for the 350,000 people that attend On the Waterfront, the Operations Committee is there. Operations handles security for the Festival, fencing, tents, golf carts, radios, ADA requirements, staging, lighting, electricity, tables and chairs, and more.

  • Security - Beer Tent, Backstage, Festival
  • Radio Coordinator
  • Table and Chair CoordinatorFire Extinguisher Coordinator
  • Golf Cart Coordinator
  • Tent Coordinator

Special Events Committee

What would Waterfront be without all the other fun things for kids and grown-ups to do when they aren't eating, drinking and listening to music! The Special Events Committee is responsible for the special events and activities that make Waterfront a continual source of entertainment, like the 5K Race, nightly fireworks, Wheelchair Basketball, Sports Alley, and the carnivals. Each year they strive to bring new and different activities like the Lawn Chair Drill Team, Square Dancing Tractors, and Lawn Mower Races.

• 5K Race Coordinator and Committee
• Taste of Waterfront Coordinator & Committee

• Sports Alley Coordinator and Committee
• Lullaby Lounge Coordinator
• Fireworks Coordinator
• Blimp Coordinator and Crew
• New Special Event Coordinator
• Other Special Activity coordinators

Sponsorship Committee

The Sponsorship Committee is the fund-raising and hospitality part of the Festival. Through the Admiral's Club, Corporate Hospitality and Sponsor Relations, the committee ensures that the many important corporate sponsors of Waterfront get the exposure they expect and have a great time while here! The Sponsorship Committee also manages admission ticket sales prior to the Festival and works on many of the special promotions for Waterfront.

  • Sponsor Relations Team
  • Corporate Hospitality Coordinator and Hosts
  • Admiral's Club Chair and Committee
  • Backstage Club Chair and Committee
  • Pre-Festival Retail Admission Ticket Outlet Coordinator
  • Sponsor Signage Coordinator
    Corporate Party Security

Volunteer Committee

The On the Waterfront Festival is just too big for only 250 Steering Committee members to run, so each year the Volunteer Committee recruits and trains over 1,500 additional volunteers to help during the Festival. From Festival Greeters to Great Lawn Ushers, we couldn't do it without the fantastic volunteers that this Committee recruits. They also recruit and organize the Waterfront Ambassadors, OTW's corps of volunteers who serve as greeters at the Festival, answer questions, distribute brochures and serve as hosts on the RMTD shuttle busses.

• Great Lawn Usher Supervisor
• Crews Quarters Coordinator
• Waterfront Ambassador Steering Committee members and Waterfront Ambassadors
• Volunteer Recruiters
• Access Pass Coordinator
• Bus Ambassador Coordinator

Groove Walk

Groove Walk is a music walk in the downtown River District. Held in May, it is produced in cooperation with the River District Association and the Rockford Area Music Industry (RAMI). RAMI-nominated and Best of Rockford bands are hosted by some of the area's best establishments as they compete for the "People's Choice" Best of Rockford award and a slot on a stage at the next On the Waterfront Festival.

• Groove Walk Chairs
• Groove Walk Programming Committee Members
• Atmosphere Committee
• Establishment Supervisors
• Night-of Volunteers including Ticket Takers and Runners

OTW Director's Challenge

The OTW Director's Challenge is a Board-sponsored golf tournament held each year at Rockford Country Club. All proceeds from the invitational benefit On the Waterfront's Weather Reserve Fund.

• OTW Director's Challenge Chair
• Course Game Coordinator
• Prize Coordinator
• Day of Volunteers including Registration, Beverage Carts, Club Handlers

Sponsorship Opportunities

On the Waterfront, Inc. has a proven track-record for creating successful sponsorships that provide our sponsors with an opportunity to interact with over 350,000 Festival patrons. Through product sampling and demonstrations, retail tie-ins, cross promotions, media partnerships, local and regional advertising, hospitality, festival amenities and on-site visibility, the On the Waterfront staff will work with you to create innovative and exciting sponsorships that will help you achieve your company's marketing objectives.

Sponsorship fees vary according to the visibility and promotion received through the sponsorship and range from $5,000 to over $100,000.

Examples of previous sponsor participation include:

Presenting Sponsorship of the On the Waterfront Festival
On the Waterfront presented by Associated Bank

Stage Sponsorships, both title and presenting
Miller Lite Great Lawn; Rockford Public Library Country Stage, presented by Q98.5

Venue Sponsorships, both title and presenting
AT&T Yellow Pages Backstage Club, ComEd Kid's Castle

Special Event Sponsorships
Fireworks sponsored by Pyrotechnico;

Promotion Sponsorships
Associated Bank Festival Fun Packs

Hospitality Sponsorships
Corporate parties at the Miller Lite Great Lawn; VIP tents; VIP skyboxes; Corporate picnics

Official Product Sponsorships
ComEd, the Official Power Provider, Pepsi - Official Soft Drink of the Festival, Larson & Darby - Official Map Provider, Medicine Man - Official Advertising Agency, Rock River Disposal - Official Garbage Collection and Recycling Service, Classic Limo - Official Limousine Service

Share the Festival Corporate Admission Ticket Program
Over 20,000 Festival admission tickets are purchased at a discount each year by local businesses for distribution to employees, clients and customers. Discounts increase as quantity purchased increases.

On the Waterfront, Inc. Event Sponsorships
On the Waterfront, Inc. is a multi-event production company. Sponsorships for additional events are also available. Events include Groove Walk, a music walk through Rockford's downtown River District in May, and the OTW Director's Challenge, the On the Waterfront, Inc. Board-sponsored golf invitational in June, Stars & Guitars Summer Concert Series.

Individual sponsor promotions and special events are designed and implemented to fit each company's needs. Sponsor benefits can include:

Media Promotion and Recognition

On the Waterfront enjoys a terrific relationship with the local media and receives over $100,000 in advertising and promotion from local television, radio and newspaper. On the Waterfront TV commercials run extensively throughout July and August, and all three network television affiliates join Waterfront during the weekend to broadcast live or do remotes for their newscasts. Most of the local radio stations broadcast live from On the Waterfront and heavily promote Waterfront throughout the summer. Many stage sponsorships and Waterfront promotions have radio co-sponsors who provide dedicated promotion and coverage to their respective sponsors. $20,000 in local and regional newspaper advertising provides terrific regional reach.

Pre-Festival Brochure Recognition

Over 105,000 Brochures are distributed through insertion in the Rockford Register Star the week Festival admission tickets go on sale and through distribution at over 150 retail admission ticket outlet locations.

Festival Guide Recognition

Over 117,000 Guides are distributed through insertion in the Rockford Register Star the Wednesday before the Festival and through distribution at Festival entrances during the Festival.

Promotional Booth Space

For product sampling and demonstration, lead generation and event marketing. Tents with wrap-around sides, tables, chairs and electrical needs are provided by On the Waterfront. The On the Waterfront staff will work with you to design promotions or other activities to maximize the use of the booth space during the Festival.

On-site Signage and Recognition

Signage opportunities exist with many sponsorships and rights vary with the assets sponsored.

Festival Admission Tickets

The ticket is good for all three days of the Festival and provides a discount for tickets purchased for the Opening Night Concert.

Admiral's Club Membership

The Admiral's Club is On the Waterfront's exclusive hospitality venue for sponsors and their guests. Featuring both an air-conditioned interior and a comfortable, tented patio area outside with a scenic view of the Rock River, the Admiral's Club is a haven for sponsors and VIP's to relax, socialize and enjoy special entertainment. Catered buffets, two full-service bars, special events and private entertainment make the Admiral's Club a truly VIP experience.

Other Sponsor Amenities

• Framed commemorative Waterfront Festival poster

• VIP Parking Passes

• Admiral's Club polo shirts

For further information about On the Waterfront, Inc.'s sponsorship opportunities,
contact Diane Donze, Sponsorship Director

Go Rockford

Sponsors

 

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